As a result of mobile retargeting campaigns, this client received a large number of repeat orders at a lower cost than if they had attracted new users.

200 banners, dozens of approaches, were tested for the campaign. Retargeting increased the number of new and repeat orders via OZON app.

As a result of the campaign more than 16.000 iOS users and more than 73.000 Android users were re-engaged. Re-engaged users made more than 55K purchases during the retargeting campaign.

As a result of the campaign, more than 4,000 unique, previously unpaid users were returned to the KupiVip app on iOS and Android, more than 4% of them made the first purchase.

Mamsy is one of the first clients that has launched a mobile retargeting campaign with Getloyal using CPE model. We performed client's KPI — ROAS> 300%, CPO <150 rub.

On average, the campaign paid off in a few days, as ROAS of the first 7 days was 325%, and for the whole month it reached 775% (after tracker commission and Google Play store repayment). The average income from each paying player has increased by 20%.