CPE — revolutionary approach in retargeting
CPE (Cost Per Re-engagement) — a pricing model in mobile retargeting with payment only for re-engaged users
CPE ADVANTAGES
Efficiency
The efficient budget spending, since only real users are paid
Analytics
Analysis of advertising campaigns is based on ML-algorithms that allows to achieve maximum conversion rates
UX
Users navigates to the desired screen in the application
Targeting
There is an opportunity to buy users more expensive than the established cost-per-click price. High conversion in re-egagement
Expertise
Getloyal's experience in solving any technical problems at all stages of
an advertising campaign
an advertising campaign
Transparency
Each re-attribution is seen in the client's tracker
HOW DOES CPE WORKS
Tracker configuration
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1
3
Analytics Real-time
Optimization
Set up a postback. We check that deeplink and tracking are correctly configured
With the help of Machine Learning algorithms, the main indicators (WR, CTR, CR) are analysed
Automatic management of advertising campaigns
CPE — QUALITATIVE
CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE
If the retargeting partner works on the CPE model, it is in its best interest to configure the user's re-engagement in the correct manner. By clicking on a remarketing banner, the user gets to the desired screen in the application. This is the main condition for high conversion (CR) in the re-attribution, ideally it is 100%.
The reasons for the low CR may be the following:
The reasons for the low CR may be the following:
The application could be deleted
A user can delete the application if a long segmentation period is selected
Incorrect tracking configuration
Tracking can be configured wrong or not configured at all. Reattribution may not be counted, even if the user has clicked the link.
Difficulties with deeplinks
Deeplink / Universal Link / App Links may work incorrectly or don't work at all. Users redirects to the store, and not immediately to the desired screen in the application.
Integration
Contacts/let's work together
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