THE CHALLENGE
Retargeting campaigns in the field of gaming usually pursue the two main goals:
1) increase in purchases by active players; 2) activation of asleep users;
Our colleagues from Panoramik targeted to re-engage as many active and asleep players throughout the world as possible - mainly Android users. We launched a campaign for Mighty Party, tactical online RPG game, presented on all popular platforms: Google Play Store, App Store, Steam, Facebook Canvas.